Take a look at the general workflow process and approach we take to provide you the best service possible.

Of course, the process from inception to completion is much more complicated. Each step requires a great deal of time and work within those steps, but by following them, we seek to ensure a proper flow to produce a completed project that you will admire.


Information Investigation

Before we begin anything, it’s important to familiarize ourselves with your goals so we know exactly what you want. The best way to do this is through Q&A sessions. We seek to gather all of the information we can, understand your objectives, short-term, and long-term plans, and clarify any confusing ideas. One of the ways we approach this step is through a detailed design brief. Download a copy of the design brief here to get started.


After we have a clear idea of your plans and objectives, we conduct some research to develop a strategy to help you reach your goals. Some of the things we will take a look at include: Color schemes and designs, Market trends, Competition, Product or service evaluation. This step also requires a significant amount of time and effort. However, we have found that the more research we conduct for you, the better service we can provide. Believe us, it will be worth it in the end.

Developing a Strategy

This process begins by listing all of the steps, projected timelines, considering goals & objectives and creating a detailed schedule to help address each. We take into account all information gathered, including your plans as well as research, before developing a clear and specific plan to address your needs. We collaboratively work with you and gain your approval with each part of the strategic plan.

Content & Concept Development

Based on the information we obtain, research conducted, and the developed strategy, we can begin creating. We first develop a draft which includes content, images, and a layout designed for you. We share this with you to gain your feedback for edits and revisions. This back and forth process is important to ensure that we are effectively supporting your ideas. We consult with you as to what was done and why, make adjustments, evaluate the product, and eventually reach a final design.

Production & Completion

Once the design draft has been approved, we begin the production process, whether it is in the form of print or digital media to be displayed on the web. We can track and evaluate the effectiveness of the final product to determine if it is meeting your goals and reaching your target audience. We also offer an opportunity to reevaluate the product design, modify it, and re-market it to help reach your desired outcome.